Startup business owners venture into unknown territory
Creating a startup company is a little like leaving the path on a hike and breaking new trail through the woods, said Erik Boles, the founder and CEO of Gearmunk. Boles, who has initiated five startups in the last 20 years, said it’s not for the faint of heart.
“You’re venturing into the unknown. There’s no trail map, so you’re breaking new ground,” he said. “You might come up on an oasis or it might be a 300-foot cliff.”